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Skiers to enter Dragons' Den on Wednesday

Squamish resident Riddle among seven to appear on CBC

With an abnormally high number of entrepreneurs in town seeking investors, Whistlerites usually have a reason to watch CBC's Dragons' Den.

This Wednesday, a national organization will help draw in a few eyeballs.

Seven skiers from the Canadian Freestyle Ski Association (CFSA), including Squamish resident Mike Riddle, will step into the den with a pitch from the organization.

The episode was taped last April and will see the light of day Wednesday night at 8 p.m. on CBC.

CFSA CEO Bruce Robinson, aerials skier Travis Gerrits and moguls skier Maxime Dufour-Lapointe will lead the pitch.

Mikael Kingsbury and Chloe and Justine Dufour-Lapointe, also moguls skiers and slopestyle skier Dara Howell also appear as part of the pitch.

Dragons' Den is currently in its ninth season after making its Canadian debut in 2006.