Big festival hits a small town 

What the music festival of the summer means for the Village of Pemberton

click to enlarge Shane Bourbonnais, organizer of the Pemberton Festival, in his office in the Pemberton Industrial Park
  • Shane Bourbonnais, organizer of the Pemberton Festival, in his office in the Pemberton Industrial Park

The quiet before the storm

In 15 days, 4 hours, 13 minutes and 25 seconds, 40,000 concertgoers will descend upon the small village of Pemberton to party their brains out over three days and nights. But you would never guess that talking to Live Nation organizer Shane Bourbonnais.

The Calgary-born, California-raised head honcho of operations looks startlingly calm on this sunny July afternoon as he strolls through his air-conditioned office in Pemberton’s industrial park. He speaks honestly about the concert preparation, detailing ticket sales and stage construction in an enthusiastic but mellow voice. His acute cool emulates throughout the building: fashionably dressed employees work serenely at their computers or talk to each other in an ever-so-civil manner.

And this relaxed atmosphere is just how Bourbonnais likes it.

“In this business, if you are two weeks away from an event and things are chaotic, you know you are in trouble. Here,” he says waving his hand around the office, “things are under control. We are in great shape for the festival.”

Assuring words from the man who holds the fate of Pemberton in his hands.

Like the towns of Glastonbury in the United Kingdom, Coachella in California and Bonnaroo in Tennessee before it, the tiny village of Pemberton is heading for a major change this summer with the arrival of the highly anticipated Pemberton Music Festival.

Up until now, Pemberton’s economy has been based almost solely on farming and tourism. This is a village where almost no one locks their doors at night. This is a village where the Pemberton Barn Dance – complete with cowboy hats and plastic cups of beer – used to be the summer’s biggest event. And this is a village where the parking lots still have hitching posts.

As the anticipated arrival of Coldplay, Jay-Z et al. draws closer and Pemby prepares to cross that heavyweight line from farming community to notorious multi-day festival host, residents are preparing for the big shift. In the lull before the storm, families are buying locally-discounted festival tickets, attending town hall meetings on traffic flow and porta-potties, and stockpiling their cupboards with enough groceries to get them through the week.

And as everyone holds their breath and prepares to take the leap of faith between July 25 to 28, one big, fat question hangs in the air: What becomes of small villages that play host to large festivals?


Subscribe to this thread:

Add a comment

Readers also liked…

  • When soft meets hard

    What happens when women meet the muscle of a gnarly mountain-biking trek? They ace it.
    • Jun 12, 2016
  • Punta San Carlos

    An escape to adventure
    • May 7, 2015

Latest in Feature Story

  • On thin ice

    The first circumnavigation of the Arctic's Ellesmere Island is Jon Turk's victory in a lifetime of pushing the limits
    • Oct 20, 2016
  • Sweet 15: The Whistler Writers Festival grows up

    Early growing pains were never enough to derail the little writers festival that could
    • Oct 16, 2016
  • Sightings in the sky

    In August, scientists documented a mysterious signal from 94 light years away. Is it an alien lifeform, or can such signals or sightings be explained away?
    • Oct 9, 2016
  • More »

More by Claire Piech

© 1994-2016 Pique Publishing Inc., Glacier Community Media

- Website powered by Foundation