What: Get ’Er Done Tour
When: Thursday, July 3
Where: Maxx Fish
“A sweaty, grimy, balls out tour. With chicks. But not in the
Lilith Fair/lesbo way. Not in the Spice Grrrrl Power Way. And certainly not in
the Vice Guide to Girls way.” With a hook like that, it’s hard not to be
Anna Von Frances is tour manager and founder of the Pink Mafia,
a promotional company that does it all — bookings, PR, event planning,
and much, much more. A quick glance at their website tells you all you need to
know about this company — they’re young, hip, savvy, they love to party,
and they’re coming to Whistler.
“We are an army of girls that hate being talked down to, but
find it still happens a lot,” Von Frances said with a laugh.
Von Frances actually came up with the idea for the Get ’Er Done
tour after talking to another DJ and realizing the barriers female DJs face in
“There is definitely, especially in DJing, a boy’s club, and
it’s pretty heavy,” said Von Frances. “It’s not like they shut us out on
purpose — it’s so imbued in them that they don’t even realize they treat
us like less.”
One of the problems in the industry is the fact that girls are
almost always the minority on tours. Usually, when they’re brought along, it’s
as tour manager or to handle the merchandise, or as an opening act. Von Frances
said it’s pretty rare that they’re given headlining spots, even if they are
“I watched male counterparts to DJs I work with all the time be
pushed forward by the group over and over, while girls are kept in opener
slots, and they can’t get more money, and they can’t get more access, and then
when they do, it has to be about the fact that they’re a girl,” she explained.
“…I watch these DJs come up and they start off local, then they
get a track and they get big and tour across the country, and I listen to their
stories about broing down and I want that, and I can’t have that, because I’m a
good-looking, smart girl in a miniskirt, it will never happen for me.”
So Von Frances took matters into her own hands. She decided to
coordinate an all-female DJ tour. Well, it’s not entirely female — Wax
Romeo is joining them for the Calgary date of the tour, and Von Frances spoke
to Smalltown DJs about getting on the bill — but it’s pretty damn
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