Tourism Whistler confirmed this week what everyone in Whistler already suspects — summer 2013 is one for the record books.
June's room nights were up 15 per cent over last year, making it the busiest June on record.
July's room nights were up seven per cent over last year in terms of room nights booked, and July 2013 now stands as the busiest on record too, beating out July 2011.
While August room numbers for the resort are not officially tallied, early indications are that the resort was busier last month than August 2012.
"We continue to see significant increases in room nights from both our regional and destination markets," said Barrett Fisher, Tourism Whistler's president and CEO. "Summer 2013 is shaping up to be Whistler's strongest summer on record."
But the volume of room nights is just one part of the picture. Room rates were also up.
In June, all key performance indicators including RevPAR (revenue per available room), ADR (average daily room rate) and paid occupancy were above the ten-year average.
While the destination market was flat compared with last June, the regional market was up significantly.
In July, both regional and destinations markets were up over the previous year. Similarly, paid room nights and RevPAR were notably higher than the 10-year average while ADR was slightly below.
"Increased travel demand, recovering group business and increased marketing efforts to encourage early summer bookings have resulted in strong results for the resort," said Fisher.
"A robust calendar of festivals and events throughout the summer — including the addition of Ironman Canada — coupled with strong weather also had a positive impact on our results."
January 22, 2017, 12:00 PM
While Whistler unlikely to follow suit, both communities looking to streamline enforcement efforts More...
January 21, 2017, 11:20 AM
Also, RMOW seeking feedback on proposed transportation plans More...
January 19, 2017, 1:03 AM
Whistler welcomes family of Syrian refugees More...