Business up during Crankworx – except for bike shops 


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"It was perfect, everything came together. Everyone from the owners of the biggest mountain bike companies were in, the sponsors were all there and their bosses," he said. "You get an event where the bosses all show up you know it's going to be good one," he added.

Crankworx isn't a guaranteed success for any of their businesses, Gibbons said, even with the Longhorn's location at the base of the bike park.

"You need to manage things properly and make the right partnerships," he said. "It was the nicest weekend of the summer for weather and Whistler is highly dependant on that right now."

He added, "I think this is just an example of what Whistler needs to be doing. These events bring people and fill our resort, which allows people to survive in this community and keeps it rolling."

While business was bustling in the village, Crankworx didn't have the same effect on other parts of the resort. Although room rates were lower in Creekside and occupancy was up, many of the visitors spent much of their time in the village.

"You know, in Creekside it's not as beneficial for the companies that are located right in the village, just because the main focus is right there at the base of the hill," said Chophouse manager Nick McLaughlin.

"It's great that the hotels are booked, the people are in town... so we saw a slight increase in business but it's not the lucrative time of year, just because the focus is on the village," he said.

"Definitely over the last five years, you can see that Crankworx has been steadily increasing in terms of the period of the event. It just keeps getting better and better," said Arlene Schieven, vice-president of marketing at Tourism Whistler.

As in other years, she said hotel occupancy peaked on the second Saturday of the event, around 90 per cent this year.

"That would represent the busiest night of the summer. Clearly that shows it's having a huge impact, even comparing to a long weekend. The only time something else has bumped that a little bit was when we had the Pemberton music festival," she said.

Schieven said she doesn't know whether hotel business is up or down from last year, as the collected data from the various properties is not yet available.

Mark Herron, general manager of Four Seasons and chair of the Hotel Association of Whistler (HAW), asked general managers of hotels linked to HAW and found that Crankworx week was very busy, although much of the hotel traffic was last minute. Often rooms were booked within three days of a guest's visit and were not necessarily Crankworx based.

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