From metro to techno

In 2002 a writer by the name of Mark Simpson introduced the phrase ‘Metrosexual’ into the mainstream while writing an article on British soccer star and tabloid cover boy David Beckham.

Although there are a myriad of definitions, the general consensus is that a metrosexual is a young urban male who is well-groomed, fussy about his diet and appearance, enjoys shopping for clothes and reading fashion magazines, and spends his weekends clubbing and drinking cocktails with wedges of fruit hanging off the side.

Although the phrase is on its way out – women got sick of men who take longer to get ready than they do – the idea that we’re all secretly in love with ourselves and our vanities is a compelling one.

Enter the ‘Technosexual’, a new twist on the metrosexual created by a self-described computer and gadget loving geek by the name of Ricky Montalvo.

The official definition of a technosexual is, according to an article on, "a dandyish narcissist in love with not only himself, but also his urban lifestyle and gadgets; a straight man who is in touch with his feminine side but has fondness for electronics such as cell phones, PDA’s, computers, software, and the web."

That’s not to say that every tech geek is a closet technosexual. This term is not reserved for those 30-year-old hackers living in their parents’ basements, or those guys who stay up all night playing Command and Conquer online. It’s the guy who has every attachment available for his iPod, who records phone numbers on his titanium-cased PDA rather than bar napkins, and carries around a cell phone the size of two fingers that has four games, a camera and plays the opening bars of Beethoven’s fifth when it rings.

Naturally Montalvo’s position is that we should embrace our tech side, and he created a Web site where other technological narcissists can meet, greet and check out the latest styles and gadets –

Search and ye shall find… eventually

Start with the assumption that the vast majority of computer users are basically naïve when it comes to the technology and you’ll never go hungry again.

Most people use Internet search engines to find things on the Web. And most of those people probably believe that all the best links appear on page one of their search results, and start looking at the top of the list.

What they don’t know is that there is no perfect way to conduct a search and that Web search engines look at dozens of different criteria when generating search results. Some engines look at the number of visitors to different sites, and the number of times the words in your search appear on a page. Some engines look into the Internet text and some look in the Internet meta-tags buried in the coding. Some engines match search results to search phrases using a system of probability, putting the highest percentage matches on the top of the list.


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