Google gets vocal

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As a consumer who has seen high definition in action (it’s awesome) and is holding off buying certain favourite movies until the new format is released, it’s tough to take.

This is what I see happening – both companies will be faced by soft sales, and will decide to sell their systems at a loss in the hopes of making the money back down the road when they’ve crushed the competition. In order to sign exclusive deals with movie studios and distributors, they’ll also agree to lower licensing fees than they would normally see.

The customers lose, Sony loses and Toshiba loses. Advertising agencies, movie studios, electronics stores, and the company that perfects home media centre technology for downloading high definition movies win.

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