December 05, 2003 Features & Images » Feature Story

Feature - Two boys and the Girls of Whistler 

How two local brothers built a business through networking, trade and a solid dose of integrity

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With girls and a photographer, the most important thing left was clothing. Josh fired off over a hundred e-mails to various clothing manufacturers, from big name labels to local companies.

"It was difficult because we were going to people and telling them we wanted to produce a calendar showcasing local clothing lines, but the first thing they’d ask was, had we ever done a calendar before, and we had to say no," says Josh.

It was another moment of serendipity that led to Snowmotion’s involvement in the calendar.

"It was great timing for both of us because we were both heading down the same road at the same time," says Drew Bonnell, owner of Snowmotion.

"Snowmotion had already started to develop our imaging around the Snowmotion girl and that was a big part of our promotional activity, stickers and posters. When the Girls of Whistler opportunity came along, it was a natural fit, developing into a symbiotic relationship."

While Bonnell says he didn’t know anything at all about Josh and Jordan when they initially approached him about providing clothing for the models, he is very impressed with the way the brothers conduct business.

"Josh and Jordan have done a high calibre, high quality job and they have been great to work with," says Bonnell. "Having had a business in Whistler since 1986, I’ve seen a lot of people come and go and I’m impressed with how these young guys managed themselves, held themselves and did what they said they were going to do."

Another major participant in the calendar, SMS, echoes that praise.

"It’s probably been one of the easiest partnerships I’ve been part of," says John Smart, owner of SMS.

"Josh is running a good show, he has a very well planned out idea and is growing it as he goes. The calendar makes so much sense. Whistler is still a bit of an old boys town, there are still more boys than girls here so it makes sense to use beautiful women to market products. I am looking forward to more projects that we’re going to do in the future."

The partnership with SMS was so successful, the clothing company used both some of the Girls of Whistler girls and photographer Dee to create a print ad for ski magazines.

The smooth business relationships are no accident. The brothers deliberately set out not only to create a product to bring in revenue, but also to concentrate on creating great experiences for everybody involved in the making of the calendar, including the clothing companies, the bars, the photographer, the girls and of course, themselves.

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