December 05, 2003 Features & Images » Feature Story

Feature - Two boys and the Girls of Whistler 

How two local brothers built a business through networking, trade and a solid dose of integrity

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"We don’t care whether or not we make any money doing it, we just wanted to have a really good time putting it together, creating the experiences, for us and for everybody that comes and helps us out," says Jordan.

"When you start a business like this, you have to forget about profit, offer what you can, trade what you can and get the support of as many people as you can. We traded everything we possibly could and in doing so created a big network. Then when we do well, we turn around and help out all those people who helped us. We made a commitment to use local everything whenever we could, supporting local people and businesses."

It’s a refreshing change from the sometimes cutthroat nature of business where companies can be out to get as much as they can for as little as they can from everybody they do business with. The concept worked. SMS and Snowmotion are both pleased with their experiences, and with the end result. As well, the credibility the brothers have gained through their operations opens them up to even more business opportunities.

"The whole idea was great. They were working with beautiful ladies and we had clothing we wanted to put on beautiful ladies," says Smart. "SMS didn’t have high expectations, but there were no costs on either side and it was good for them and good for us so it made sense to jump right in. It was a no brainer on our end because it was such a symbiotic relationship."

Snowmotion is currently focused on developing a fashion line and moving away from the souvenir business and into branded fashion and outerwear. The calendar gives this new direction exposure at a minimal business cost.

"I am quite impressed, they did a great job, and I think the end result proves they pulled it off," says Bonnell. "The models are proud to be in it and it’s positive for all the right reasons. They have done a great job of keeping it on track and they’ve ended up with a quality product."

That the quality product is a calendar featuring beautiful women opens it up to criticism of using sex to sell. It was an issue Josh and Jordan say they were very mindful of throughout the entire production process. Whether they were hosting a bikini contest, running a fashion show or shooting the calendar, the number one question in their mind was, would mom feel comfortable watching this? Or looking at this?

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