Five things you didn’t know about Jasey-Jay Anderson 

Four-time World Cup title winner sets sites on Worlds at Whistler

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"Three days on equipment this different is not enough, but I’ll make do. Having experience will help."

Although the world championships only happen every two years and are one of the rare events when all of the World Cup disciplines are held together at one venue, Anderson said he doesn’t feel any pressure. The only difference between a world championship and a World Cup is the way athletes are treated during the event, and the fact that there’s no prize money up for grabs – just serious bragging rights.

"It’s a mini Olympics, the conditions are always perfect, and everyone is a little more excited, but there’s no money and no points, so there’s no pressure in that aspect. You want to do well for your country and your sponsors, so you go out and do the best you can, but at the end it still has to be fun for us," said Anderson.

"Every time I start putting pressure on myself, I have to remind myself to have fun. I’ve had a lot of good years so far, and a good start this year, but as long as I don’t totally choke in my mind I always do well. I’m 29, and I won my first World Cup when I was 18, so I’ve been doing this for a while.

"I still really look forward to race days, because you know someone spent a lot of time getting the course ready just for you, and the conditions are as good as they can be, and all you have to do is put your head down and race."

Anderson is well-supported at this stage in his career, with sponsorships from Nokia, Carrera, Columbia Sportswear, Mont Tremblant and Coiler Snowboards, among others. Nokia, which is also one of the main World Championship sponsors, is his headline sponsor, and even organized a contest during the World championships where the first of five finalists to find Jasey-Jay through a series of Instant Messaging clues will earn $10,000.

He’s also well-supported by the Canadian Snowboard Federation, which he says is doing the best job it can with limited funding.

"I’m getting great support, although it’s all relative to the sport and where the sport is at. If we’re looking to have a budget of $2 million or $3 million a year like skiing, we’re dreaming," said Anderson. "(The CSF) doesn’t have enough people in the office to even organize one World Cup, and they’re doing everything, running the team, the events, the sponsors. They’re overworked, but they’re doing a good job supporting us. We’ve got the quality we need in the people, now we need some quantity there.

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