Jordan Sturdy, VVLA candidate for mayor 

Jordan Sturdy: Committed to Pemberton’s agricultural sector

Proust Questionnaire

Name: Jordan Sturdy

Political experience: Elected by taxpayers of the Pemberton Valley Dyking District three, two-year terms as trustee; Elected by the PVDD Board of Trustees as Chair for the past three years; Political lobbying on behalf of the various associations to which I belong.

What do you regard as the lowest depth of misery?

The fact that life can be so unfair. Most in Canada and especially in B.C. have such opportunity where just a twist of fate could have you born in one of many places that allow little chance at a decent quality of life.  Think of the majority of the world. We have it so easy.

What is your idea of earthly happiness?

Knowing that the paths that I have chosen are the right ones for my self and my family.

Who are your favourite heroes/heroines of fiction?

Rupert Bear.

Who are your favorite characters in history?

Nelson Mandella for his wisdom and vision of a greater good.

Your favourite musician?

Pink Floyd.

The quality you most admire in a woman?

Integrity, intelligence and empathy.

The quality you most admire in a man?

Integrity, intelligence and empathy.

What natural ability you would most like to to have had?

Irresistible charm.

Your most marked characteristic?


What do you most value in your friends?


What is it you most dislike?


What reform that you most admire?

Peaceful political reform of South Africa.

What is your motto?

Make the developers pay!

Jordan Sturdy, who owns and operates North Arm Farms, decided earlier this year to step off the political sidelines. Living in the area for 17 years and operating a successful agritourism business, the active community member felt it was time to put his beliefs to the test. Along with five other local business people, Sturdy entered the fray as member of the Pemberton’s first slate of municipal political candidates, Valley Vision: Leadership in Action.

The mayoralty candidate is not convinced that the current Official Community Plan properly addresses the community’s development needs.

"Some of the pieces are in place now, and with the development cost charges I think we’ll start to see some community benefit. We’re here now, there is a DCC bylaw in place, and that will give us an opportunity to better manage development. As well, I see the village extension process as key to planning and development in the future."


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