Letters To The Editor 

This week's letters

Page 6 of 8

It doesn’t end at the airport though, the idea of making the most of what Pemberton has is lacking in other ways. Most people who live in Pemby moved there because of the lifestyle. A huge part of that lifestyle revolves around sport. It’s a sports culture, and a huge part of that culture is mountain biking, but what is being done by the town to make the most of it, or even to recognize its importance? How many of the most popular trails are protected in any way? The revenue generated from mountain biking in Whistler, if you consider rentals, sales, repairs, lift tickets, hotels, etc. must be staggering. Pemberton is in a great position to be a mountain biking destination as well.

Another good example of a market that could be developed is paragliding. Pemberton has massive potential to be a world class paragliding site. Although there are only a handful of pilots presently doing it in Pemberton, there is an estimated 260,000 pilots worldwide, and they love to travel. Across Europe, for instance, there are towns whose economies are largely based on paragliding.

My message for a town council that claims to be "cash strapped" is: abandon the grand visions for the airport and embrace the positive attributes that make up Pemberton’s unique culture. Make the most of what you already have, which is a lot.

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