Local grocers recognized nationally 

The Grocery Store in Whistler Village and The Pemberton Valley Supermarket were recently recognized at Grocery Innovations Canada, an annual conference and tradeshow, hosted by The Canadian Federation of Independent Grocers.

The two locally owned stores participate every year in the Independent Grocer of the Year competition that evaluates stores across Canada in all areas of business management and store operations. Both stores received an Award of Merit again this year.

This year Pemberton Valley Supermarket received the Diamond Award for six consecutive years of Award of Merit designation.

The Grocery Store, previous winner of the Canadian Grocer of the Year award, as well as diamond and platinum awards recognizing consistent evaluations of excellence, was inducted into the Canadian Grocery Hall of Fame.

John Scott, President of the National Association recognized Bob and Sue Adams and Store Manager Rob Sage, as leaders in an ever-challenging industry: "Your place in the Hall of Fame will be your own legacy but will also be an inspiration to all of us in the Canadian Food Industry. Our thanks and congratulations are extended to you and your team and we encourage you to continue to excel"

Bob Adams, President of the local companies, congratulates the staff of both stores for their dedication to excellence in serving their customers.

Resort Reservations gets industry kudos

A Resort Reservations Network (RezRez) advertising campaign targeted to regional markets has earned a 2004 Tourism Industry Association of Canada award.

The Where Campaign of the Year Award, which is presented annually, honours a marketing campaign that increased business and enhanced Canada’s visibility as a tourism destination. The finalists were chosen by a panel of judges from over 100 nominations, which were evaluated for content, image, distribution and other criteria.

RezRez’s 2003-04 co-operative marketing campaign for Whistler was the winner. Some of the other nominees this year were the Canadian Museum of Civilization and Tourism PEI.

RezRez vice-president of sales and marketing Erik Austin accepted the award on behalf of RezRez’s parent company, Intrawest, and other partners.

"In the face of intense competition for mountain destination dollars and a tumultuous travel environment, our efficient, multi-facted advertising campaign managed to increase sales and attract clients from previously untapped markets in Canada, the United States and other countries," he said.

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