Not just another white boy rapper 

Canada’s Kazzer is winning over the skeptics

Who: Kazzer

What: DKNY Jeans Outdoor Concert Series

Where: WSSF

When: Friday, April 11

Despite the glossy music video and the pin-up boy good looks, hip hop n’ rock artist, Kazzer, is actually quite authentic. The 25-year-old, who’s been breaking since his teens, can indeed rap. He can also rock and he sure can bust a move.

On his debut album, Go For Broke , Kazzer wrote most of the lyrics and melodies. On stage he b-boys with the best of them. When making the video for his first single , Pedal To The Metal, he had a huge hand in location and design (filming it in his hometown of Hamilton, Ontario). When it came to the album cover and the Web site, he drew heavily on his degree in graphic design.

In his short touring schedule, he’s opened for the kings of conscious hip hop, the Roots, taken on Scandinavia and Europe as an acoustic act and now is gearing up for WSSF. From our chat on the phone last week, it’s also extremely obvious that even though he’s signed to Epic, a U.S. record label, Kazzer is 100 per cent committed to remaining Canadian.

The road to success and acceptance in the music industry is a rocky one and this new entry is a seasoned fighter all the way. Maybe being an ex-national judo champion has something to do with his survivor spirit but something tells me Kazzer’s passion and enthusiasm for his chosen career will see him through this game’s peaks and troughs more than the martial arts training. He likes to draw on the Judo days however, when analyzing his new direction.

"It’s weird putting a record out," he said. "I mean, as a national athlete you might be really good at what you do and then lose a big tournament but nobody seems to care. Then you put out a record and because the exposure is 10 times greater, people are so much more judgmental. They either love you or hate you. I’ve heard people say ‘that song sucks’ and others go ‘man, that song’s great’, which is strange to deal with. But then again, it’s nice to know they at least they have an opinion on me so it doesn’t really bother me. Music is so subjective anyway."

Kazzer’s realistic philosophy on the disposable music industry around him is refreshing and remarkably mature. He does not appear to have an ego but what he does exude is the confidence in his ability to make it work.

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