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Re: “Think locals if you want Creekside success


Thanks for your follow up comment. I'm aware of the proper name for Nitka Lake Lodge, just typing too fast I guess.

My comment about a post office and pharmacy was only an example of why it is difficult to cater the merchandising mix only to locals. I know there was a postal outlet in Creekside Village at one time. It is however, one of the 'uses' that locals said they'd like to have in Creekside Village again. I was only pointing out how difficult bringing that use into the property would be at this time as well as a pharmacy; which is another requested use. Thus, my comment about the market dictating some aspects of the types of businesses we can attract. While both uses would be desired by locals, it can't be done at this time.

I know London Drugs very well and have done lease transactions with them. They too will tell you having a medical clinic and a medical lab near is of great importance to their business, notwithstanding all the other items they carry.

1 like, 0 dislikes
Posted by PDMorris on 08/11/2015 at 7:35 AM

Re: “Think locals if you want Creekside success

Thanks for the comment Dave. Rental rates have not been a factor in any of the discussions we have had so far on Creekside Village. As I stated earlier, the rates are appropriate for the size of market potential and are far less than in Whistler Village.

If you are a retailer or F&B operator I'd be happy to show you why Creekside is an excellent choice and discuss how to obtain a lease at a fair rent.

0 likes, 1 dislike
Posted by PDMorris on 08/10/2015 at 5:02 PM

Re: “Think locals if you want Creekside success

Hi Patrick,
I want to make sure people aren't misled. Legends, Evolution, First Tracks and Nitka Lodge have 352 rooms between them. They are all hotel rooms, with First Tracks being the #1 rated hotel in Whistler by Trip Advisor and the other three are all in the top 10. In addition, there is the Lake Placid Lodge, the time shares you noted, VRBO condos and residents. There is a large market at the south end of the resort of both local residents, second home owners, time share owners and visitors. Creekside Village will continue to cater to both locals and visitors alike.

I understand the need to provide amenities for residents in the Creekside area, such as a post office and a pharmacy. We investigated the possibility of having both those uses in Creekside Village as those are excellent convenience uses.

Unfortunately, Canada Post will not lease stand alone post offices anymore, favouring store in store operations. The best combination is having the post office in a pharmacy. Then again, we ran into a stumbling block. There are so few prescriptions written in all of Whistler that support the three drug stores already in place that there is no appetite for a fourth stores according to the many pharmacists and drug store companies we talked to. In addition, because the drug store business has become very competitive, they almost always require a medical clinic adjacent a drug store location. There aren't enough doctors in Whistler for another clinic. This is the 'local conundrum' and why catering only to locals is difficult. This is true of many resort and tourist areas across North America.

Therefore, it seems that we can't provide those uses at this time - perhaps down the road, but not today. While we can all want certain uses and stores or restaurants, the market will dictate those options that are available to us.

Again, I state that any retail in Whistler needs to cater to both locals and visitors in order to be sustainable. That is what we are aiming to do with Creekside Village.

0 likes, 1 dislike
Posted by PDMorris on 08/10/2015 at 8:27 AM

Re: “Think locals if you want Creekside success

G. D. Maxwell’s opinion piece about Creekside is not correct on several points. The writer missed our point in developing a remerchandising plan for the property. And they didn’t even ask me personally about the plan so I could explain it in more detail before perpetuating wrong information in the Pique.

Let’s set the record straight once and for all. The rents at Creekside (the whole area including Creekside Village) are considerably less than those rents found in Whistler Village and are affordable for most types of businesses. The Chamber’s own commercial rent report supports this. As a retail property expert who has leased over 5 million square feet of space across Canada and administered to thousands of leases during more than 30 years in the retail property business, I can state with utmost authority that the rents in Creekside Village are in keeping with similar sized markets across Canada – and that market excludes the vast majority of the approximate 2.7 million tourists to Whistler!

Being Local
The primary trade area for Creekside Village is South of Whistler Village. That’s about as local as it gets.

Creekside Village isn’t pinning its future on the overall visitor/tourist trade; but there are several hundred hotel rooms among some of Whistler’s best rated hotels in the immediate vicinity that can’t be ignored. On the other hand, catering only to locals is not sustainable. The market is only about 10,500 people. The overall amount of retail rentable area per person in the resort makes catering only to locals economically unrealistic.

Creekside Village will cater to both locals and the visitors to the area equally.

Creekside is a Great Place

There are many great businesses in the Creekside area. Our goal is to add a unique and interesting mix that is not duplicated in other parts of the municipality. Thus, the totally unique.

And those businesses may very well be local. Thus the uniquely Canadian.

G.D. Maxwell is correct that Creekside Village can’t sustain the entire area by itself. To have a vibrant Creekside area will take all stakeholders buying into making Creekside an alternative node of experience than Whistler Village. The owner of Creekside Village is taking a bold and positive step toward that and is asking the balance of the Whistler community - local government, business people and consumers - to join in that journey.

Peter Morris
Greenstead Consulting Group

2 likes, 3 dislikes
Posted by PDMorris on 08/07/2015 at 5:08 PM

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