Pique n' your interest 

Show me the way

"Sustainability? Hey, that’s great! I say go for it! You can count on me!"

"What’s that? Thursday meeting? Sorry, but no can do – I’ve got a Loonie Race to go to. Saturday night? Let me check my calendar – nope, Saturday’s worse than Thursday."

"I’ll tell you what, though, why don’t you guys go ahead and have your meeting without me. I’m sure whatever you guys will come up with will be fine. After all, it’s more your area of expertise than mine. Get back to me when you guys figure out what you want me to do, and I’ll do it. How’s that sound?"

In public opinion polls where the questions are worded the right way, Canadians consistently rate the environment as one of the top political issues in this country.

One Pollara survey found that 87 per cent of the public was either very concerned or somewhat concerned about the environment – slightly lower than the crucial issues of health care, education and jobs.

When asked to rate issues in order of importance, the environment generally ranks slightly lower in the public eye, but it’s almost always in the top 10. Unfortunately these polls only seem to appear during election years, where top priority in the media is typically given to more pressing issues like jobs, trade, health care, day care, and the deficit.

If I were ever polled I would probably put the environment at the top of the list because I feel a healthy environment and sound environmental policy will take care of the rest of these issues. After all, it’s the quality of life not the quantity of money that truly appeals to me – why else would I be in Whistler?

I’m genuinely excited by the idea that Whistler could become the first town on the planet to adopt sustainability as the one mantra by which all issues are to be weighed and decided here, in industry, recreation, local government, and life.

And unlike a few detractors here and there, I believe we can achieve a significant level of sustainability, trading credits for whatever we can’t achieve within our own boundaries and exporting our ideals to the rest of the world. I’ve met the people behind the Whistler. It’s Our Nature sustainability framework, and I have every confidence in their sincerity and ability to see this thing through.

Which I guess is my point.

A science teacher in high school once gave me a 51 per cent passing grade as long as I agreed not to press the issue by taking any more science classes. I was even worse in math.

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