Pique n' Your Interest 

People… it’s time to get creative

There are people out there trying to make the playing field a little more even, but I can’t help but think that if you want to stay in Whistler and have some money as well then there’s only one way – start your own business or buy into one.

I’ve come to this conclusion after reading scores of letters from people who were forced to leave Whistler because it’s "too expensive".

And, while I’ve only been here for a short time, these letters annoy me, mostly because they’re usually very useful, young people who write them.

They also annoy me because I know of a few rich bureaucrats I’d like to toss out of this town and a bunch of others who just don’t seem to be thankful for what they’ve got.

Anyway, I digress.

Unfortunately the letter writers are right, it is expensive and difficult to make money in Whistler and continue to partake in all the things people do here.

This is mostly because of the environment we live in.

When I used to work in a big city I played football when I had time, which was never, and went to the gym.

But in Whistler I’ve kayaked, biked, skied, snowboarded, hiked, played football and gone to the gym.

There are people who do all of the above plus – mountain climbing and motocross, horseriding, fishing etc.

The annoying thing is that for every new past time comes a cost for equipment. Hell… you can’t even walk around here without having good shoes – the trails around here destroy them too.

But the way I see it, if you want to live in a post card and make money then you’ve got to find a way, eventually, to put your own mark on that postcard rather than just help someone else make their mark.

Notice a key word in the last paragraph was "eventually".

This is a key word because loyalty, at least to me, still means something and I want to be very clear about what I’m suggesting.

I’m not suggesting you serve notice tomorrow to go start your own bass fishing company in Alaska.

I’m suggesting that if you really, really want to stay here then you’ve got to get creative and look for ways, and usually likeminded partners, that might be interested in creating a sustainable business.

The bad news is that the aforementioned process can take a long time but, as I’ll demonstrate, it’s definitely worth the grind.

Often what happens with business ideas is that you might have a great one, and I know that most of you do, but then somebody comes along and "steels it".

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