Tourism Whistler announced new appointments and changes to its organizational structure Thursday.
Karen Goodwin has been appointed director of sales, overseeing both leisure and group sales. Goodwin’s role is described as leading the "direction and implementation of Tourism Whistler's sales strategies in international markets of North America, Europe, Asia-Pacific and Latin America in order to increase individual and group travel to the resort."
As well, Oliver Flaser, the former director of marketing, has been given a new role as director of partnerships, promotions and events. A release from Tourism Whistler states: "These three areas have significant growth opportunities for both the organization and the resort. Oliver's demonstrated ability to build relationships will position him to secure strategic alliances with sponsors and corporate partners, and in developing promotions with manufacturer, retail, airline and corporate partners."
Flaser will also oversee the day-to-day operations of Events Whistler, the collaborative effort of the municipality, Whistler-Blackcomb and Tourism Whistler, "created to attract medium to large-sized third-party and signature events to Whistler."
Greg Albrecht, who started work as general manager of Events Whistler on April 17, is responsible for identifying, attracting and negotiating third-party events.
Flaser will continue to oversee the marketing services team for the time being but a new director is being sought. That position will oversee the advertising, website, collateral and database marketing programs for Tourism Whistler and whistler.com.
"This new and revised structure will allow us to re-allocate existing staff to better support key areas of greatest opportunity," Tourism Whistler President Barrett Fisher said in a release. "The new team and structure will play a critical role in supporting our 2006 business plan and driving results in events, partnerships, promotions and marketing services."
Tourism Whistler is holding its annual general meeting on Saturday, May 20 at 2 p.m. in the Telus Conference Centre.
