By Shannon Gordon
RMOW Policy & Program Development
How do we create the energy that drives people to achieve big
and bold results? “Invite people to something meaningful, purposeful and
learningful,” advises Goran Carstedt, former executive at Volvo and Ikea. He
goes further to say that desired outcomes are
made
meaningful, purposeful and learningful when framed
within the context of why they matter in the bigger picture — and when
people are given the opportunity to co-create those outcomes.
Think about the circumstances under which children learn and
thrive. They get excited about something when they understand why it’s
important (“Why Mom?”) and when they actively contribute to its outcome.
So is Whistler2020 that “something” for Whistlerites to get
excited about and contribute toward? Is it meaningful, purposeful and
learningful enough to engage the community in helping to make change happen on
the ground?
Whistler2020 is a vision, strategies and a community engagement
process aimed at securing Whistler’s economic success while actively
contributing toward a more socially and environmentally sustainable future.
Very simply stated, the ultimate outcome of Whistler2020 is the enjoyment of a
high quality of life by Whistlerites today and for generations to come —
while contributing to global sustainability. This is meaningful purpose!
The meaning of Whistler2020 is further underscored by the fact
that it was created by hundreds of community members, and is refined on an
ongoing basis by more than 160 committed, knowledgeable and community-minded
folks on Whistler2020 task forces — see the end of the column if you’re
interested in getting involved.
The Whistler2020 vision becomes increasingly meaningful on the
ground through the efforts and actions of the many committed individuals,
businesses and organizations throughout Whistler. To date, this column has
highlighted how our community’s plan is becoming reality in areas that include
community energy systems, materials and waste, business success, improved
visitor experience, enhanced transportation options, as well as affordable
recreation. The “On the Ground” section of the Whistler2020 homepage presents
these, and many more, stories.
Whistler2020 seems to meet the meaningful criteria. Is it also
“learningful” — in other words, is the resort community learning from its
actions and improving as it moves forward?
Certainly, Whistler2020 was developed along a steep learning
curve. We are the first community to develop a long-term, comprehensive
sustainability plan that uses an approach called “back-casting from
principles”, where we imagine a future in which our community aligns with
scientific sustainability principles, and prioritize actions to move toward
this future. Now and into the future, implementation of the plan will stretch
our thinking as, one by one, community members and organizations learn to use
it increasingly well in their daily actions and decision-making.
Whistler has offered many opportunities to learn about and
engage in activities relating to sustainability. Whether it’s speaker series,
presentations, luncheons, workshops or tours, there is something for almost
everyone.
In terms of speaker series, roughly 1,000 community members
attended a heartfelt call to action by Canadian scientist David Suzuki in 2004.
Moving forward, stay tuned for a social sustainability speaker event planned
for Feb. 5, where Darren Wilk from the Gottman Institute will focus on the
relationship of couples, which is one of many contributors to a community’s
current and future social fabric.
Other examples include monthly learning events and the
occasional interpretive tour by AWARE and the Whistler Naturalists. Ziptrek’s
eco-adventures in the tree canopy also integrate sustainability learning
throughout the experience. The Whistler Forum for Dialogue is contributing
significantly to increasing local and corridor-wide capacity regarding
sustainability, including the dialogue sessions, engagement opportunities and leadership
programs designed to help achieve it.
The list doesn’t stop there; other organizations that have
offered opportunities to learn about sustainability include VANOC,
Whistler-Blackcomb, the Whistler Chamber of Commerce, Hilltrip, the Community
Foundation of Whistler, the Whistler Fisheries Stewardship Group, and the Sea
to Sky Canadian Home Builders Association.
Building on the learning opportunities and tools that have been
developed to date, almost half of the Whistler2020 task forces identified the
need for more sustainability learning and capacity building as critical to
achieving Whistler2020. They recommended that a Centre for Sustainability be
established in Whistler, to help implementation within and beyond our
community. The concept for the centre, which has been around for a number of
years, is currently being updated to reflect the evolution of Whistler’s
sustainability efforts and the new and emerging challenges and opportunities
being presented. The centre is being proposed as a local sustainability legacy
that will engage, educate and inspire.
With a growing number of sustainability learning opportunities,
tools and resources, we’ll continue our journey toward the vision for Whistler
that we’ve co-created — and help inspire others along the way. Are you
energized yet?
Thanks to everyone who is helping to make Whistler an
increasingly sustainable and successful community. To KNOW MORE about other
actions that are moving our community toward Whistler2020, or to find out how
we’re performing visit www.whistler2020.ca. To suggest a story idea, get
involved with Whistler2020, or to suggest actions for task force consideration,
email
whistler2020@whistler.ca
.