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Whistler Blackcomb offering joint ski pass

Company officials hope joint pass with Squaw Valley will drive U.S. destination visits

Whistler Blackcomb is teaming up with California's Squaw Valley to offer a ski pass good for both resorts.

"This is to drive destination visits to Whistler Blackcomb," said Stuart Rempel, senior vice-president of marketing and sales at Whistler Blackcomb.

"We came together to find ways to get more destination visitors in particular from California and Nevada and this partnership came together."

Rempel said Whistler Blackcomb representatives have been approached by U.S. travellers looking for a ticket-only option and this pass addresses that need.

It is the first time a pass like this has been offered.

Available for $479 USD, the new Ultimate 7 Card gets skiers and snowboarders four days at Squaw Valley and three days at Whistler Blackcomb with no blackout dates. The Ultimate 7 Card is valid for the entire winter 2011-12 season with reloadable options available for additional days at both resorts and is available for purchase online at www.squaw.com or in Squaw Valley's Season Pass Office. All Ultimate 7 Cards will be mailed in October in preparation for the upcoming ski season. Purchasers who do not have a photo on file with Squaw Valley will need to upload a photo on to www.squaw.com at the time of purchase. The Ultimate 7 Card is limited in quantity and will be available while supplies last. For any questions, guests can call Squaw Valley at 1-800-403-4206.