Whistler burghers eat up 10 cent burgers 

10 th anniversary promotion by local McDonald’s timed to help seasonal employees

It’s 12:10 p.m. on a Wednesday. Whistler Village is almost empty, but one restaurant is so full of people the servers are struggling to keep up.

Despite the onslaught of people the servers at Whistler McDonald’s continue to ask the essentials questions: "Would you like fries with that?"

"How many burgers do you want?"

Suddenly a bell goes off and the sundae machine stops working. Fortunately it’s only a momentary thing.

At the same time about 20 more burgers slide down the cook top.

The store’s owner, Tom Horler, is standing about six feet away – right in the middle of the mayhem.

Horler’s got a tray full of burgers and a beeping computer to deal with.

But a minute later the burgers have disappeared, Horler has skillfully dodged three of his workers and arrived at the front counter to say "hello".

It’s day five of Horler’s 10 cent hamburger deal and it’s already clear there would be no let up for staff until the promotion ends on Nov. 10.

After serving more than 99 million customers since its inception in 1955, the golden arches have become one of the most recognized brands on the planet.

And when you look at what Horler has been doing at Whistler McDonald’s during the past two weeks, it’s easy to fathom how the brand became, and remains, a powerful fast food empire.

To celebrate his store’s 10 th anniversary Horler offered 10 cent hamburgers with the purchase of any fries and drink. When the store was busy there was a limit of five burgers at a time, but people were free to come back as often as they liked.

The deal became so popular that not only did it create a "buzz" around Whistler, people travelled from other towns to buy meals at Whistler McDonald’s.

"It’s funny because yesterday I spoke to a guy from Brackendale who drove up here to get dinner for his family," Horler said.

"He got two milks for his kids, two small fries and 10 hamburgers, which cost him about $6."

The premise behind Horler’s promotion is logical enough: 10 year anniversary, 10 day celebration, 10 cent burgers.

But the store’s actual anniversary is not until Nov. 29.

Horler decided to have the celebrations early because "that’s when the community needs it most."

While Horler is right about the needs of the community, he is also the former director of marketing for McDonald’s Asia-Pacific and clearly knows how and when to seize a business opportunity.

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