Whistler business briefs 

Aritzia opening in December; Ziptrek in CTC promotions

In tough economic times, Whistler gets on with business. At least that’s how it looks this week, with both some good and bad news hitting town.

Good: Aritzia

Popular clothing line Aritzia is opening a retail outlet in Whistler Village, sandwiched between the Body Shop and the Savage Beagle. It’s a company that produces clothes for young females.

Aritzia has eight locations throughout Greater Vancouver and has a whole bunch of brands under its own name, including (but not limited to) Talula, Talula Babaton and Community. But the store also carries lots of other brands.

The company already has a toe-hold in Whistler with the TNA outlet, which is owned by the parent company Aritzia. With the new store, which opens in December, it’s looking to gain a foot-hold.

A location next to the Savage Beagle could provide a quick-stop for anyone who still needs something to wear just before heading to the bar — that is, if you’re off to the bar while the store’s still open.

Bad: WERC closing

The Whistler Employment Resource Centre is closing Dec. 12, citing a “strategic decision.” Employment services, says a press release from the Whistler Chamber of Commerce, are already offered by the Howe Sound Employment Resource Centre in Function Junction.

The press release describes WERC as a “successful partnership” between Whistler Community Services Society (WCSS) and the Whistler Chamber of Commerce, and says that workers, whether employers or employees, can still access resources and tools from the chamber website.

Fiona Famulak, president of the Whistler Chamber, said in the release that she’s exploring options to ensure “best use” of the former WERC space.

WERC’s job fair went ahead as planned yesterday.

Good: Government using Ziptrek to promote tourism

The Canadian Tourism Commission, the national marketing organization for Canadian tourism, recently unveiled its 2009 global marketing strategy at London, England’s “World Travel Market,” one of the world’s biggest showcases of travel trade and media.

The campaign includes 15-second videos showing the experiences of visitors to Canada. One of them shows a man screaming as he flies down a Ziptrek line in the vast space between two mountains, a river roaring beneath him. He almost needs to take a breath to keep on screaming. While the video doesn’t identify Whistler, the CTC confirms the video is from Ziptrek in Whistler.

The strategy comes as FutureBrand of New York announced that Canada is the world’s second-ranked “country brand,” just behind Australia.

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