All Cows locations across Canada are giving 100 per cent of ice cream sales to local organizations that support mental health today, March 7.
The call to action takes on a typical bovine sound, with the event called “Moo, Let’s Talk.”
In Whistler, proceeds go to the Whistler Community Services Society (WCSS). WCSS aims to raise $9,000 for outreach services.
Cows is located at 4314 Main St Unit 1, in Town Plaza.
Last year, outreach services had 10,000 interactions with community members, assisting them in a range of needs, with mental health and financial security being the most cited reason for service use.
Other Cows locations’ moo-ney goes to PEI’s Canadian Mental Health Association (CMHA), CMHA Nova Scotia, Niagara on the Lake’s CMHA branch and Banff’s YWCA.
