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‘Small steps for big moves' climate campaign launched

Year-long campaign encourages Whistler residents to take action
The first themed month of Whistler's "small steps" campaign encourages local residents to "consider electric" in September.

The Resort Municipality of Whistler (RMOW) is hoping a new year-long campaign encouraging Whistler residents to take action will help it meet its climate goals.

The “Small Steps for Big Moves” campaign will run until August 2022, and feature a different theme each month based on the RMOW’s Climate Action Big Moves Strategy.

September’s theme is “consider electric,” while October’s is “love this place, reduce your waste.”

“We collectively have a mammoth challenge before us to modify our lifestyles and lessen our contribution to the global crisis of climate change,” said Mayor Jack Crompton in a release. “The ‘Small Steps for Big Moves’ campaign will propel Whistler residents towards making these key lifestyle changes—whether it is taking the bus more, commuting by biking, or reducing the energy footprint of our homes.”

At the core of the campaign, developed in partnership with the Association of Whistler Area Residents for the Environment, “is the concept that when we all act together, our small steps become big moves,” Crompton said.

“The actions we each choose may differ, but the important thing is that we all act.”

While Whistler’s greenhouse gas emissions dropped in 2020 largely due to the COVID-19 pandemic, the reduction isn’t expected to last through 2021, and the resort remains off track to meet its emission reduction targets.

Passenger vehicles continued to make up the bulk of local emissions at 40 per cent in 2020, followed by natural gas at 39 per cent.

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