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Pemberton to ‘reimagine Canada Day’ with spud run, parade and downtown party

Day-long festivities invite residents to connect over fitness, music and family fun
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Photo from Pemberton's Canada Day Parade 2024.

Pemberton is inviting residents and visitors to "reimagine Canada Day" on July 1 with a morning of family-friendly events, starting with the return of the Spud Run at 8:30 a.m.

The free eight-kilometre trail run is a mostly flat, out-and-back trek through the northern half of the Pemberton Valley Loop. Each participant will be rewarded with a voucher for a one-pound bag of Helmer’s potatoes, available for pickup in late July/early August. Registration is open online or on-site, with runners meeting at the front of the Pemberton & District Community Centre (PDCC) at 8 a.m. for an 8:30 start.

The celebrations continue at 10:30 a.m. with a community parade. The "Weaving Together the Fabric of Our Community" parade will begin at the PDCC and end at the Downtown Community Barn, where the main festivities will run from 11 a.m. to 1 p.m.

There, attendees can enjoy live music from Austin Ross and the Spiritual Warriors, free cupcakes, crafts, games, and food vendors including Blissful Bites, Sargent Poppers, and Curry Bob’s.

Organizers are encouraging everyone to bring their friends, families and community spirit to join the celebration. Parade float entries can be submitted by emailing [email protected].