With lots of sunshine in the forecast for the Canada Day holiday, British Columbians are being reminded to lather up and stay sun-protected.
The most prevalent form of all cancers in the country is skin cancer.
And most cases are preventable with sun sense, according to the BC Cancer Foundation.
Dr. Cheryl Peters is a senior scientist at BC Cancer and the BC Centre for Disease Control and said making small adjustments in your day can reduce the risk of skin cancer.
"UV radiation is strongest between 11 a.m. and 3 p.m., especially during the summer months in Canada,” said Peters.
Choosing shady spaces or shifting outdoor plans to earlier or later in the day can help.
"Seeking shade reduces direct exposure to UV radiation, lowering the risk of sunburn, skin damage and the likelihood of developing skin cancer over time,” said Peters, noting it also prevents heat-related illnesses. "Parks with trees or built-in shade can provide valuable protection.”
A large umbrella can get you out of direct sunlight and reduce overall exposure.
"Children are at higher risk of heat-related illness and skin damage from UV radiation," added Peters.
Serious sunburn during childhood is one of the strongest risk factors for developing melanoma later in life.
People should check the UV index before heading out; if it's three or higher, take sun protection seriously.
When it comes to sunscreen, it should be part of your routine.
"SPF 30 is a reasonable minimum level of sun protection,” said Peters. "But sun protection factors are based on perfect use, and we know most people don't apply enough sunscreen, nor do they reapply it frequently enough.”
Sunscreen should also be reapplied every two hours or more if you’re sweating or swimming.
Wearing lightweight, tightly woven clothing that covers your arms and legs and a hat as wide as the palm of your hand all add additional sun protection. UV-blocking sunglasses also help protect the eyes from damage.
"Protecting your skin should be an ongoing effort,” said Peters.
"Skin cancer can take years to develop, so what you do today matters tomorrow.”