As much as we’d all like it to, the digital world doesn’t come with a map or handbook. It’s easy to get caught up in the details and lose sight of the bigger picture.
For businesses trying to grow, it’s easy to feel lost in a sea of platforms, algorithms and constantly evolving best practices. The account managers at Pique Newsmagazine hear it often from their clients—the pace of change can be overwhelming, especially for small and medium-sized business owners juggling it all while striving to stay competitive.
This is exactly why Lodestar Digital was created.
With a mix of sharp strategy and local expertise, they help businesses break through the clutter and connect with their audience—no guesswork needed. Powered by Lodestar Media, one of B.C.’s biggest media networks and home to trusted names like Pique Newsmagazine, Vancouver is Awesome and Business in Vancouver, the digital agency blends strategic storytelling with wide reach to make sure your message reaches the right people.
Your local marketing partner
Lodestar Digital understands that real results begin with collaboration. Whether supporting a solo entrepreneur, an expanding team or an established brand, they take the time to learn each business’s vision, mission and areas for opportunity. Their not-so-secret secret to success lies in the investment they make to truly grasp their partners’ needs while staying agile as the industry landscape evolves.
“Every business has its own set of challenges, goals and expertise,” says Ian Smith, vice president of Lodestar Digital. “Our role is to listen closely, ask the right questions and build strategies that reflect who they are—and where they want to go.”
As a part of Lodestar Media, they leverage the reach of more than five million monthly readers, 12 publications and over a century of audience-focused publishing. Rooted in community and driven by data, Lodestar Digital is dedicated to elevating local voices and helping businesses thrive across B.C.
Fuel for your next stage of growth
Lodestar Digital combines strategy, creativity and market insight to help businesses grow with purpose. From brand identity to targeted campaigns, their services are designed to deliver real results—and lasting visibility.
"We use an extensive range of marketing strategies to succeed in our ultimate goal of connecting our customers with their customers," Smith says.
Here’s how they do it:
- Branding and design
- Branding goes beyond a great logo—it’s about shaping perception. Lodestar builds bold brand identities and campaign assets that reflect your values, foster recognition, and leave a lasting impression.
- Sponsored content
- Whether you're connecting with locals in Whistler or promoting an event in Vancouver, Lodestar creates professionally written, story-driven articles that earn attention and trust by reaching your audience where they already are.
- Web development
- Custom, mobile-friendly websites designed for performance. Lodestar ensures each site is optimized for SEO, user experience and conversions—aligned with your goals from start to finish.
- Display advertising
- Data-informed, hyper-targeted campaigns that deliver your message to the right people at the right time. Lodestar’s team fine-tunes campaigns to maximize reach, impact and ROI.
- Social media marketing
- Building lasting connections with your audience takes strategy and creativity. Their in-house experts create smart, strategic content that sparks engagement and keeps your business top of mind.
- Search marketing
- Be found when it counts. Lodestar’s Google Ads-certified experts manage end-to-end search campaigns—from keyword research to ad optimization—to drive high-intent traffic to your site.
We’ve partnered with Lodestar Digital to give you a chance to win a sponsored article feature on Pique Newsmagazine.
The grand prize package (valued at $1,100 CA approx) includes:
- 1 sponsored article on Pique Newsmagazine
- Homepage placement on Pique for three consecutive days
- Inclusion in the Pique email newsletter for three consecutive days
Don’t want to wait for the contest results? Visit Lodestar Digital’s website today to start building your brand with expert guidance at lodestarmedia.ca/digital or contact an account manager at Pique Newsmagazine at [email protected].
