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Historic independent Whistler hotel gets major rebranding

The Crystal Lodge in Whistler has updated its interiors with design elements that reflect the welcoming vibe that the hotel is best known for.

For more than 30 years, Crystal Lodge in Whistler has embodied the village spirit of adventure.

With a fresh rebrand, the independent hotel is showcasing a modern tribute to its proud past.

“We’re very excited about our rebranding,” General Manager Ian Lowe says.

“We now have a much more contemporary look, feel and voice and we’re thrilled to show it off to our guests.”

When the new Whistler Village was built in the 1980s, Crystal Lodge was one of the first hotels built on the site. Since then, it has seen Whistler transform from a ski destination to a year-round tourism hotspot with the Lodge’s patio being a key landmark on the Village Stroll.

Working with CHIL Interior Design Firm, the Crystal Lodge updated its interiors with design elements that reflect the welcoming vibe that the hotel is best known for.

“That warm, authentic sense of arrival is something that we hear a lot about and what we tried to bring out in the design,” Lowe says.

“We know our guests very well and it’s nice to tailor a brand to one property and the clientele that come here.”

Design elements repeat through the guest rooms and common areas, and the deluxe studios, one bedrooms and lofts have undergone transformations to show off the look and feel of a modern mountain cabin. Contemporary furniture choices are paired with authentic, original Pacific Northwest art throughout the lodge.

The Crystal Lodge’s graphic presence has also changed to reflect its redesign, with a new icon to represent its central location between Whistler and Blackcomb Mountains.

The Crystal has recently re-opened for business featuring enhanced health and safety protocols. Lowe encourages guests to come and take advantage of a quieter time on the mountain and explore the summer offerings of Whistler, including its spectacular golf courses.

“For the guests that are coming this summer, they’re going to have a much more intimate experience,” Lowe says.

Learn more about Crystal Lodge and visiting Whistler online at www.crystal-lodge.com.

This Content is made possible by our Sponsor; it is not written by and does not necessarily reflect the views of the editorial staff.