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Bike Park featured on beer bottles

The Whistler Bike Park may now be featured on your next bottle of beer.

For the month of August, 4 million bottles of Kokanee will feature one of 10 photographic colour images of B.C. summer hotspots, including the Whistler Bike Park, on their back labels.

The specially designed labels are part of the Kokanee Adrenaline Summer Series and are returning for their second year.

"Based on the success of last summer’s back label series, we’ve reintroduced the program incorporating new images of B.C.’s magnificent outdoor playground," said David McAnerney, Brewery Manager at Columbia Brewery. "There’s no better way to celebrate our partnership with the Whistler-Blackcomb Mountain Bike Park and the connection between Kokanee and B.C.’s well-known active, outdoor lifestyle by highlighting Whistler as a year round adrenaline destination."

"Whistler-Blackcomb is proud of its partnership with Kokanee, and very pleased that this program has been reintroduced for the summer," said Rob McSkimming, Vice President of Business Development with Whistler-Blackcomb. "The back label series offers a unique way of featuring British Columbia's most renowned summer destinations. We're thrilled that the Whistler-Blackcomb Mountain Bike Park has been included in this list."