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Intrawest hires IMG to sell gondola naming rights

Peak to Peak will have corporate association

By Andrew Mitchell

Whistler-Blackcomb has entrusted the job of finding a headline sponsor for the Peak to Peak Gondola to IMG Canada, which produces and promotes sports and entertainment events across Canada.

IMG will look for a corporate funding sponsor for the $51 million project, which will connect the alpine areas of Whistler and Blackcomb mountains. The gondola will set several records for length and height, and is expected to be a significant draw to the resort.

“In our mind, the Peak to Peak Gondola will be recognized as an engineering marvel and a true landmark, much like a Golden Gate Bridge or CN Tower,” said Brad Pelletier, vice president and managing director of IMG Canada.

Construction is getting underway this month, and is expected to be complete in early 2009.

The successful corporate sponsor will have their name attached to the finished lift.